Newcastle site down as new Adidas kit launch begins

Newcastle has taken down its club store in preparation for the launch of the most hotly anticipated kit launch in years.

The new Newcastle shirt has finally been revealed after the club leaked teaser images in a stunning video last night. Fans will be able to buy it from 8am here.

Priced at £80 – cheaper than the new Liverpool and Spurs kits from rival brand Nike – and available here now, the shirt features the famous black and white stripes, huge Adidas logo and the Newcastle badge. The sides of the kit feature an ‘obsidian grey’ colour and the sponsor remains Sela.

The shirt is priced at £55 for children’s sizes and fans can also but an authentic shirt as worn by the players for a hefty £120. Number and name options can be added for around £15.

The shirt will be sold on the Adidas website and Newcastle store from today, with other sellers such as JD Sports making it available later. Controversial former St James’ Park sponsor Sports Direct will not stock the shirt after the club won a legal battle to use JD exclusively.

The new Newcastle home shirt will be worn by the players in pre season friendlies for the first time this summer before being worn for the 2024/25 Premier League season.

The club has returned to Adidas after a decade and demand for the new shirt is set to be the highest ever for a Newcastle home kit launch, according to the brand. The worst kept secret in football was confirmed last year when Newcastle announced it had replaced current kit maker Castore with Adidas, a popular choice with fans who remember the iconic 1990s Adidas shirts worn by the club.

Adidas has also confirmed a stunning new training range for Newcastle will be revealed today, as well as an identical replica of the 1995 Newcastle home shirt, which is widely regarded as one of the best Premier League kits in history.

Pre match training shirts, special one-off edition kits and other merchandise possibly including Newcastle trainers and other limited editions will be launched throughout the season and fans abroad will see new distribution channels and availability thanks to Newcastle’s promotion to Adidas’ ‘Elite’ stable of clubs alongside the likes of Real Madrid.

You can buy the new Newcastle kit here from 8am.

Stephen Hurrell
Stephen Hurrell
Stephen is the founder and editor of The Hobby Online and The Hobby by Subbuteo.Online print magazine. He is a giant nerd and specialises in Subbuteo, retro football kits and consumer stories. A journalist and editor of 15 years, he has written about football for some of the UK's biggest publications.

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