Panini Premier League 2024 stickers release date, price and clues for 2023/24 season

The Premier League season is underway and fans are eagerly anticipating the launch of the new Panini Premier League 2024 stickers.

Last year the Panini Premier League 2024 sticker release announcement took place on 5 January with the help of then West Ham midfielder Declan Rice. The advertising campaign that launched the new album and sticker collections were released by London agency Dark Horses.

However, the 2024 date has been confirmed at 7 December and the stickers are now on sale on the Argos website here.


Antonio Allegra, group external relationships director, Panini, told Licensing Global has hinted that the stickers will get a revamp but will also have a nod to tradition. He said: “The “role” of Panini stickers in the collector’s learning process has always been fundamental. Obviously, in terms of graphic and editorial development, you always need to “refresh” the product at every season or at every tournament.

“Internally, our motto is “innovate within tradition.” We must always add new elements and renew the product, but the base and the heritage must be respected to not “betray” our collectors and our history.”

Last year’s collection consisted of over 600 stickers covering all 20 Premier League teams and the 2024 set adds another 36 including shinies, plus parallel stickers too. This year includes include newcomers Burnley, Sheffield United and, for the first time in Panini Premier League sticker history, Luton Town. The stickers will be sold in packs of five stickers for 80p a time, while starter packs featuring the album and five packs were priced at £4.99.

The brand has also revealed that it intends to launch four or five different sets of stickers or cards for each local tournament and the first launch of the Premier League season was the hugely popular Adrenalyn XL cards. Fans can buy packs, a card binder, special edition tins and other promos for the cards in search of rare ‘autograph’, ‘Golden Baller’ and other limited edition cards throughout the lifestyle of the sets.

Panini is facing increasing competition in the sticker market and has lost the rights of the Euro 2024 sticker set – the first time it has not produced a set for the tournament since 1976. Instead, Topps will produce the Euro 2024 set and are expected to launch before the tournament kicks off in Germany.

The new Panini stickers will be available here.

Stephen Hurrell
Stephen Hurrell
Stephen is the founder and editor of The Hobby Online and The Hobby by Subbuteo.Online print magazine. He is a giant nerd and specialises in Subbuteo, retro football kits and consumer stories. A journalist and editor of 15 years, he has written about football for some of the UK's biggest publications.

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