Subbuteo to launch historic England Lionesses women’s football set for the first time

Subbuteo is set to sell the first ever women’s football set in a historic move for the brand.

A new officially-licensed Subbuteo England Lionesses set is based around the women’s national football team and is the first time Subbuteo is selling women players to the UK public.

The Subbuteo England Lionesses set has been revealed in the University Games 2021 catalogue. The UK importer of the game says it will arrive from April this year and will feature in a TV advertising campaign.

The massive growth of the women’s game in the UK and further afield, with stars such as Lucy Bronze and Jill Scott bringing the game into the limelight has inspired Subbuteo to design the box set.

It is not the first time a Subbuteo women’s set has been created. In 2018 a limited number were produced as competition prizes for the FA Cup final between Arsenal and Chelsea. The sets were never sold to the public although boxes have appeared on auction sites in the subsequent years.

The Lionesses set is the first time a set will be on sale to the general public and follows the launch of a new men’s set last year, along with advertising at England international games during 2020 international breaks.

University Games says: “Subbuteo has always been a true family game, a time when everyone can play together and fans of all ages will love the new re-energised Subbuteo range with greatly improved detail. No longer will players need to be glued back together having broken from the base yet again. With unparalleled detail, stronger and more flexible players you can now dazzle everyone with your skills.”

It is the fourth new set in the Subbuteo range since a major relaunch of the brand early in 2020. Hong Kong company Longshore has promised a major new product push starting with an official England men’s set, a standard blue vs red set and a fully licensed Champions League set. It has also launched a Subbuteo VAR set, new fences and is set to sell a new ‘Deluxe’ roll up pitch.

The new men’s set is priced at around £40 at University Games and other retailers and the women’s set is expected to be priced around the same figure.

New teams have only been released in European retailers to-date, meaning the Lionesses and other sets are the only new products available to buyers in the UK.

Stephen Hurrell
Stephen Hurrell
Stephen is the founder and editor of The Hobby Online and The Hobby by Subbuteo.Online print magazine. He is a giant nerd and specialises in Subbuteo, retro football kits and consumer stories. A journalist and editor of 15 years, he has written about football for some of the UK's biggest publications.

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