Topps have confirmed the first Euro 2024 stickers will go on sale in the UK in April as it prepares to launch its first ever European international football tournament album.
The company, which is known for its sport stickers and cards in sports ranging from NFL to TV tie-ins such as Disney and Star Wars, has replaced Merlin as the supplier for the Euro 2024 sticker album and revealed a first look at the album in the London Toy Fair last week.
The album features the Euro 2024 logo on the front and will be released in the UK in April, the marketing team behind the brand told The Hobby. It will be on sale on the Topps website.
The album is not actually complete yet. The sticker album will feature all teams competing in the tournament including England, Scotland, France, Spain and hosts Germany. However there are three spots still to be filled before the album is launched after the final places will be taken by playoff winners. The playoffs, featuring teams including Wales, Iceland, Greece and Ukraine, will take place in March.
The squads have been picked in advance by former Real Madrid, Chelsea, Manchester United and Roma manager Jose Mourinho, who teamed up with Topps for the launch of the new album.
Topps says the album will be sold in supermarkets and stores with more information set to be released closer to launch.
What Topps says about the album and stickers
Topps has already secured the rights to the European Champions League and other UEFA competitions, launching stickers and cards for some of Europe’s top players and teams. It has also secured the rights to some of the world’s biggest teams including Liverpool, Manchester City, PSG and Real Madrid. It also has the rights to produce stickers and cards for Bundesliga.
Mark Catlin, General Manager International Sports & Entertainment of The Topps Company: “The European Championship is the biggest and most prestigious football event on a national level in Europe, recognised globally, with its very own legacy when it comes to stickers, trading cards and collectables. We are naturally extremely happy to be the official partner of UEFA through to 2028, offering our community and football fans throughout the World, the premier national players, teams and the greatest of European footballing moments. The announcement of this partnership is a huge step and there is so much more to come on our road to EURO 2024 and beyond.”
Teams included in the new Topps 2024 Euros album
The winners of the playoffs will also appear in the album:
Semi-finals (21 March)
Path A: Poland vs Estonia, Wales vs Finland
Path B: Israel vs Iceland, Bosnia and Herzegovina vs Ukraine
Path C: Georgia vs Luxembourg, Greece vs Kazakhstan
Finals (26 March)
Path A: Wales/Finland vs Poland/Estonia
Path B: Bosnia and Herzegovina/Ukraine vs Israel/Iceland
Path C: Georgia/Luxembourg vs Greece/Kazakhstan
Release date and price of Topps 2024 Euro stickers
The stickers will be released in April 2024 and prices will be confirmed closer to the time. You will be able to collect the cards here.