The new Scotland Euro 2024 release date is today (14 March) and prices for the home and away shirts have been confirmed.
The new home shirt features a modern tartan pattern with white Adidas sleeve strips and yellow highlights on the collar and sides. However, fans have criticised the kit maker for high prices for the shirt set to be worn for the nation’s Euro 2024 group games.
On sale at JD Sports, the adult version of the shirt is priced at £75, with children’s shirts priced at a hefty £65.
A fan responded to the Scotland launch on social media platform X by criticising the prices. He said: “That pricing is wild – £65 for a junior top is scandalous.”
Another added: “Has the SFA heard of the Cost of Living Crisis?”
The prices are almost double the cost of a retro 1998 shirt replica, which is currently selling for £40 on JD Sport. Fans can also get a stunning replica of the Euro 1996 shirt for £35 for 3Retro if they want an alternative to the new shirt.
And while many praised the modern tartan design of the shirt some complained that the shirts looked more like training tops, with one even suggesting the Scottish Football Association had used bus seats as inspiration for the design.
The home kit, featuring a ‘Night Navy’ colour, was unveiled alongside a white away shirt with purple highlights. Adidas said: “An immense passion rings throughout the nation of Scotland, which has been injected into the home design via a modernized tartan graphic and dark blue base that speaks to its heritage – finished with captivating geometric shapes.”
The launch also included a new training range including children’s training tops priced at £45, training jackets priced at £37 and pairs of shorts for £30. You can see the full range here.
Scotland play hosts Germany in their opening game followed by games against Switzerland and Hungary. The home shirt will be worn for the opening game to avoid a kit clash with Germany, while the away may be used for either the Switzerland or Hungary games.
